RPMDJ provides consultation in research, programming, marketing and talent development to radio stations worldwide. Our team of experienced consultants includes general managers, program directors, research specialists, marketing professionals and talent coaches. RPMDJ client stations benefit from decades of collective experience in every market type. We have helped stations in North America, Europe and Asia increase ratings and improve brand recognition. Our international experience provides us with a unique perspective and understanding of multicultural environments and communities well suited for building strong, successful relationships.
Research
RPMDJ specializes in developing innovative frameworks for cultural analysis, focus groups, music testing, digital media, and other metrics to unpack issues, reveal trends and develop strategies. RPMDJ’s proven ability to identify meaningful correlations in complex data sets helps increase brand awareness, revitalize imaging, and elevate popular perception.
Programming
Programming is our primary mission. Although programming is the product, it is often the most neglected department at the station. The “set it and forget it” routine breaks down over time and disintegrates into disjointed flow with irregular and inefficient impact elements. Because of the slow decay, the issue is often not recognized by in-house programming. A programming refresher, embracing positive ideology and individual agency will revitalize stagnant rotations, stabilize erratic flow and improve brand image.
Marketing
Strategic Marketing: develop comprehensive, consistent strategies that incorporate both traditional and new media. Build your campaigns from a stronger base.
Internet-on-the-Dash: monetize the imminent paradigm shift.
AI branded algorithms: utilize text generators and other mass-data software.
Talent Development
Our Talent Development Workshops not only improve brand consistency, but also support the unique characteristics of every on-air host. We develop personalized plans that connect announcers with your station’s mission and strategic goals… every break. The RPMDJ Cross-Promotion Paradigm™ will get your announcers out of the bubble and ensure 24/7 cohesion.