How many times have you said, “We’re having this meeting to make sure we’re all on the same page?” The issue is not a lack of communication, but rather a lack of the page itself. RPMDJ works with your management team to develop a comprehensive, consistent strategy that incorporates both traditional and new media. Once the strategic marketing plan has been developed and approved, the syllabus is distributed to the staff at a training session.
While a good promotion can increase ratings during sweeps, a properly applied strategic marketing plan will keep those numbers up between the books. The next time the PPMs are out, your campaign will be building on a much stronger base. From subtle brand awareness promotions to market dominance campaigns, we research and develop promotions that deliver top results.